In this episode, we interview Cath Archer, co-founder of Joiy. We dig into her mind and hear about how she, and her business partner, carved out a new niche in the wine industry by creating a uniquely compelling brand and an innovative new product – wine in a can.
Disrupting an industry takes courage and it wasn’t always smooth sailing. But from their years of industry experience, they knew that modern consumer behaviours weren’t being catered to and there was an opportunity worth pursuing. And, as you’ll find out, Cath clearly isn’t someone to shy away from hard work and an exciting challenge.
Listen to this episode to learn how to create a compelling brand, the importance of confidence and valuable insights for food and beverage companies.
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